Interviewing One of the Most Influential Mom Influencers in India – Yuvika Abrol
She makes people laugh through her comedy videos and juggles between being a mom, Entrepreneur, and an Influencer like a pro. Let us know how she’s slaying it and know her a little more.
- When and why did you start Content Creation?
Becoming a ”content creator” was never a plan. It was serendipitous. I bought a DSLR camera to capture my daughter’s pictures. Capturing them led me to post them on Instagram, and posting them opened up a new world of ”Content Creation” for me. I was a first-time mother, and despite all the information available on the internet, I felt the need to talk and discuss my share of ups and downs with someone. Hence, I started networking with other mothers and created content for the same.
I always loved performing, therefore I came up with a page named @yuvi.says. My Instagram started as capturing fun pictures with humorous captions and now has evolved as a mix of Comedy, Fashion, and Parenting videos.
- Could you give us some deets on your collaborations with brands?
I have collaborated with several well-known and popular brands throughout my journey, including Google, Amazon, Flipkart, Nykaa, L’Oréal L’Oréal, Nestle, Volkswagen, IKEA, Dyson, Godrej, Mia by Tanishq, Caratlane, Nickelodeon, Disney, FirstCry, Cordelia Cruises, Ferrero Rocher, Ponds, Pampers and many more! Recently, I partnered with the most credible pageant for married women in the country Mrs. India Inc as their Official Social Media Partner and Mentor for Content Creation -2023
- As a blogger, what are some of your extraordinary achievements?
I am a part of the Netflix Sub-focus group for Parents and Kids. Apart from this, I was a part of the TVC for Dabur Sanitizer and DVCs for several brands like Olay, MasterCard, SBILife, and more. I was one of the only 2 Mom Influencers who appeared on the flagship show of Colors, Khatra Khatra Khatra. Sharing space with Sunny Leone, Shruti Seth, and Nisha Rawal on several digital shows has made me more aware of my standing in the industry.
In addition, my page is also featured on Miss Malini and Digital Scholar as one of the Top Mommy Influencers in the country. I opened the show and walked the ramp for the prestigious Times Fashion Week 2022. I also happened to launch Msocial’s newspaper in print with my feature as the cover.
Having listed most achievements here, the one thing that truly motivates me, and I consider it a huge achievement of mine, is the love and trust of my audience. When someone spots you at the mall or the airport and recognizes you praising your work, the feeling is unmatched. I’m very grateful for this.
- How does one become a successful entrepreneur?
To become a successful entrepreneur, one needs to be consistent and resilient. One needs to work hard, set goals for the future, and maintain the perfect balance in life. For me, striking the right balance between work and life is very important. I work from 9- 7 on weekdays and take time off on Sundays to spend time with my family and friends. I feel more productive and active when my sleeping schedule is on point (7-8 hours a day), I’m eating right, and my body is fit.
- What is your success mantra?
Stay consistent and always have a strong USP – one that your audience knows and resonates with. My USP is creating comedy content on parenting which sets me apart from other amazing women in the industry. I strongly feel when one comes to your page, there has to be a value-add in the form of either entertainment, information, or education that the creator can provide. One must identify that value add and work on it.
Instagram link: https://instagram.com/yuvi.says?